SHELLBACK
Semiconductor Technology

Global semiconductor technology company OEM Group decided to rebrand itself after a series of buyouts and mergers, and tapped me to take lead on the project. Inspired by the traditional naval definition of the term “shellback” (an experienced sailor who has crossed the equator), we settled on a stylized, geometric trident to incorporate the nautical history while the angular simplicity serves as a subtle nod to the microchips manufactured by SHELLBACK’s equipment.

In addition to creating the new logo and graphic standards, I also made a series of videos showcasing some of the tools produced and maintained by SHELLBACK for use on social media and at tradeshows.